TM & Partners has assisted Frill Holding AB (publ) in the acquisition of Kling Homie and Nathalie’s Direct Trade, as well as a directed convertible issue

TM & Partners has assisted Frill Holding AB (publ) in the acquisition of all shares in Kling Homie AB and Nathalie’s Direct Trade AB, as well as a directed convertible issue of a maximum SEK 85 million.

Kling Homie is a fast-growing Swedish lifestyle brand that works to optimize diet and health. The company’s product range, which includes nutritional supplements, functional and energy drinks, dietary supplements and other health products, is sold at over 700 retailers, including some of Sweden’s major e-commerce platforms and food chains.

Nathalie’s Direct Trade markets and sells healthy snacks that the company buys directly from farmers in Colombia. Nathalie’s Direct Trade is a member of the UN program UNDP – Business Call To Action. In 2020, the company grew by 72 percent.

To finance the acquisitions and a continued strong expansion, Frill has decided to raise a convertible loan in a maximum amount of SEK 85 million through a directed issue of convertibles to a number of qualified investors.

For more information about the acquisitions and the convertible issue, see press release.

TM & Partners’ team was led by:

• Vaiva Eriksson (Partner)
• Sandra Broneus (Partner)
• Philip Reznik(Associate)
•  Tom Bovaller (Associate)
• Philip Bihl (Associate)
• Jacob Elovsson Hultin (Associate)