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Mandates | 2026-05-06

TM & Partners has advised Humble Group in connection with acquisitions and divestments

TM & Partners has advised Humble Group in connection with the acquisitions of all shares in XPO Limited (“Jutexpo“) in the United Kingdom and in M. Willumsen AS (“Willumsen“) in Norway. TM & Partners has further advised Humble Group in connection with the divestments of all shares in Performance.R.us AB and Limitless Brands AB.

Jutexpo is a British company active in the distribution of reusable bags in the retail sector. The acquisition is a bolt-on acquisition to Humble Group’s subsidiary Solent Group Limited, with which there is a strong strategic overlap and clear synergy effects. TM & Partners acted as Swedish legal counsel and Shoosmiths acted as local legal counsel to Humble Group in connection with the transaction.

Willumsen is a Norwegian distributor of tea and cosmetics products. The company is planned to be integrated with Humble Group’s subsidiary Vitalkost AS, where there are material synergy effects from operational cost savings as well as increased channel exposure of the companies’ product portfolios. TM & Partners acted as Swedish legal counsel and Selmer acted as local legal counsel to Humble Group in connection with the transaction.

Our team consisted of:
Philip Rämsell (Partner, M&A)
Elin Torpman (Associate, M&A)

TM & Partners is one of Sweden’s leading business law firms, specialising in transaction advisory and other qualified business law services.

For further information, please contact:
Philip Rämsell
E-mail: philip.ramsell@tmpartners.se
Phone: +46 735 20 74 68

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